15:14:49
, New York City
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Afterpay
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
Afterpay
Brand Identity
Afterpay has unveiled a comprehensive new visual language that deeply enriches its brand identity, featuring a redesigned logo, a new signature color, and an extensive system for expression across both physical and digital platforms.
This new identity represents a significant evolution of the brand, aiming to unify its messaging across various regions and demographics. I played a crucial role in this transformation, starting with leading the initial logo exploration. My contributions extended beyond the logo, as I also drafted a series of landing pages, adverts, and social media posts in collaboration with my director.
These elements were essential in setting the creative direction and ensuring a cohesive and impactful brand presentation. The final logo design—a continuous, linked shape formed from two arrows—symbolizes balance and interconnectedness and captures the dynamic, strengthening relationships between Afterpay, its partner merchants, and customers. My work was instrumental in shaping and delivering this evolved brand identity.
![](https://framerusercontent.com/images/8xm6nCv4LLK40YTQgmZjzGgln4.png)
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
![](https://framerusercontent.com/images/u40pGyWLrJ8Xy4UQq89TfW3ZbxQ.png)
![](https://framerusercontent.com/images/EaSg6o45nR5jmNfGPErzDphO3qk.png)
![](https://framerusercontent.com/images/Jpk8O5J1Kh9CjM7oHvuhir8T7o.png)
![](https://framerusercontent.com/images/bxIBnNCEcywiXHBONCSuJ46rw.png)
![](https://framerusercontent.com/images/YhMCTTyXanp4rqOyTvDGYaR0TvQ.jpeg)
![](https://framerusercontent.com/images/4GQbgJjxdvDMYCdi851JaZqhM.jpg)
![](https://framerusercontent.com/images/Tsu1MUA715bPb2eprhHqPaAxA.png)
![](https://framerusercontent.com/images/LhwNKZavZaAZ6UpA5pGlUMaV0S4.jpeg)
![](https://framerusercontent.com/images/6mJXPiVTGlwBwvj8VXSk4wdBZ2w.png)
![](https://framerusercontent.com/images/2GHjnItHIH6zJdvjO0WXTJEx58Y.png)
15:14:49
, New York City
Up Next
Up Next
Afterpay
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
Afterpay
Brand Identity
Afterpay has unveiled a comprehensive new visual language that deeply enriches its brand identity, featuring a redesigned logo, a new signature color, and an extensive system for expression across both physical and digital platforms.
This new identity represents a significant evolution of the brand, aiming to unify its messaging across various regions and demographics. I played a crucial role in this transformation, starting with leading the initial logo exploration. My contributions extended beyond the logo, as I also drafted a series of landing pages, adverts, and social media posts in collaboration with my director.
These elements were essential in setting the creative direction and ensuring a cohesive and impactful brand presentation. The final logo design—a continuous, linked shape formed from two arrows—symbolizes balance and interconnectedness and captures the dynamic, strengthening relationships between Afterpay, its partner merchants, and customers. My work was instrumental in shaping and delivering this evolved brand identity.
![](https://framerusercontent.com/images/8xm6nCv4LLK40YTQgmZjzGgln4.png)
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
![](https://framerusercontent.com/images/u40pGyWLrJ8Xy4UQq89TfW3ZbxQ.png)
![](https://framerusercontent.com/images/EaSg6o45nR5jmNfGPErzDphO3qk.png)
![](https://framerusercontent.com/images/Jpk8O5J1Kh9CjM7oHvuhir8T7o.png)
![](https://framerusercontent.com/images/bxIBnNCEcywiXHBONCSuJ46rw.png)
![](https://framerusercontent.com/images/YhMCTTyXanp4rqOyTvDGYaR0TvQ.jpeg)
![](https://framerusercontent.com/images/4GQbgJjxdvDMYCdi851JaZqhM.jpg)
![](https://framerusercontent.com/images/Tsu1MUA715bPb2eprhHqPaAxA.png)
![](https://framerusercontent.com/images/LhwNKZavZaAZ6UpA5pGlUMaV0S4.jpeg)
![](https://framerusercontent.com/images/6mJXPiVTGlwBwvj8VXSk4wdBZ2w.png)
![](https://framerusercontent.com/images/2GHjnItHIH6zJdvjO0WXTJEx58Y.png)
15:14:50
, New York City
Up Next
Up Next
Scroll Down
Up Next
Afterpay
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
Afterpay
Brand Identity
Afterpay has unveiled a comprehensive new visual language that deeply enriches its brand identity, featuring a redesigned logo, a new signature color, and an extensive system for expression across both physical and digital platforms.
This new identity represents a significant evolution of the brand, aiming to unify its messaging across various regions and demographics. I played a crucial role in this transformation, starting with leading the initial logo exploration. My contributions extended beyond the logo, as I also drafted a series of landing pages, adverts, and social media posts in collaboration with my director.
These elements were essential in setting the creative direction and ensuring a cohesive and impactful brand presentation. The final logo design—a continuous, linked shape formed from two arrows—symbolizes balance and interconnectedness and captures the dynamic, strengthening relationships between Afterpay, its partner merchants, and customers. My work was instrumental in shaping and delivering this evolved brand identity.
![](https://framerusercontent.com/images/8xm6nCv4LLK40YTQgmZjzGgln4.png)
![](https://framerusercontent.com/images/yq7ZSX5OrAtCyN6NIEcPLWQAI.jpeg)
![](https://framerusercontent.com/images/u40pGyWLrJ8Xy4UQq89TfW3ZbxQ.png)
![](https://framerusercontent.com/images/EaSg6o45nR5jmNfGPErzDphO3qk.png)
![](https://framerusercontent.com/images/Jpk8O5J1Kh9CjM7oHvuhir8T7o.png)
![](https://framerusercontent.com/images/bxIBnNCEcywiXHBONCSuJ46rw.png)
![](https://framerusercontent.com/images/YhMCTTyXanp4rqOyTvDGYaR0TvQ.jpeg)
![](https://framerusercontent.com/images/4GQbgJjxdvDMYCdi851JaZqhM.jpg)
![](https://framerusercontent.com/images/Tsu1MUA715bPb2eprhHqPaAxA.png)
![](https://framerusercontent.com/images/LhwNKZavZaAZ6UpA5pGlUMaV0S4.jpeg)
![](https://framerusercontent.com/images/6mJXPiVTGlwBwvj8VXSk4wdBZ2w.png)
![](https://framerusercontent.com/images/2GHjnItHIH6zJdvjO0WXTJEx58Y.png)