15:14:50
, New York City
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Plastik Magazine
![](https://framerusercontent.com/images/4Sg2YW4aAl0cluGNpwA4owPT5nE.jpg)
Plastik Magazine
Brand Identity
Plastik, the renowned Lebanese magazine founded in 2009 by Eli Rezkallah, faced a branding challenge. The brand encompasses several distinct entities—Studios, Magazine, Gallery, and Shop—each with its own visual identity. The need was clear: unify these entities while modernizing and simplifying the overall visual brand to ensure Plastik's offerings not only resonate but also stand out in a competitive newsstand environment.
In response, I played a key role in a project led by YummyColours to create a cohesive world that encapsulated all Plastik brands. We developed a flexible system that balanced structure with playfulness, using modular designs that allow for diverse icon treatments and vibrant color combinations. Each Plastik sub-brand was assigned a specific color to enhance its recognizability. Additionally, we modernized the brand with a simpler, clearer font in lowercase to maintain Plastik’s friendly and approachable vibe. This strategic redesign effectively unified Plastik’s diverse offerings, allowing their work to shine brightly in a crowded market.
![](https://framerusercontent.com/images/Oixu0B49gGg4htKLd0c8E05YRvk.gif)
![](https://framerusercontent.com/images/hqLN5mM71IONnzjFkoU0eOPzqo.jpg)
![](https://framerusercontent.com/images/dck2bTgBwCTjQRHsYYMoM7iT8gA.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/erwMNWWpQ6i6c0vUci5iVuWIABc.gif)
![](https://framerusercontent.com/images/Z3olk3zmWn07Y292jI9WbNIY.jpg)
![](https://framerusercontent.com/images/3KPkOniVaSHdQBa18QjVHav93w.jpg)
![](https://framerusercontent.com/images/Ig9tOnptISXSs0OspaqOIMsaCcU.jpg)
![](https://framerusercontent.com/images/UKOgUmlZZhaBVYnGPhDWFtA52vk.jpg)
![](https://framerusercontent.com/images/iyRKRUmDUJoAZsbwndizLwU.jpg)
![](https://framerusercontent.com/images/URp4y22tFmSpHdUGS7mKJOgGlBw.jpg)
![](https://framerusercontent.com/images/OkKMciYDEgBoOD3QB8wcPwV3MdY.png)
15:14:50
, New York City
Up Next
Up Next
Plastik Magazine
![](https://framerusercontent.com/images/4Sg2YW4aAl0cluGNpwA4owPT5nE.jpg)
Plastik Magazine
Brand Identity
Plastik, the renowned Lebanese magazine founded in 2009 by Eli Rezkallah, faced a branding challenge. The brand encompasses several distinct entities—Studios, Magazine, Gallery, and Shop—each with its own visual identity. The need was clear: unify these entities while modernizing and simplifying the overall visual brand to ensure Plastik's offerings not only resonate but also stand out in a competitive newsstand environment.
In response, I played a key role in a project led by YummyColours to create a cohesive world that encapsulated all Plastik brands. We developed a flexible system that balanced structure with playfulness, using modular designs that allow for diverse icon treatments and vibrant color combinations. Each Plastik sub-brand was assigned a specific color to enhance its recognizability. Additionally, we modernized the brand with a simpler, clearer font in lowercase to maintain Plastik’s friendly and approachable vibe. This strategic redesign effectively unified Plastik’s diverse offerings, allowing their work to shine brightly in a crowded market.
![](https://framerusercontent.com/images/Oixu0B49gGg4htKLd0c8E05YRvk.gif)
![](https://framerusercontent.com/images/hqLN5mM71IONnzjFkoU0eOPzqo.jpg)
![](https://framerusercontent.com/images/dck2bTgBwCTjQRHsYYMoM7iT8gA.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/erwMNWWpQ6i6c0vUci5iVuWIABc.gif)
![](https://framerusercontent.com/images/Z3olk3zmWn07Y292jI9WbNIY.jpg)
![](https://framerusercontent.com/images/3KPkOniVaSHdQBa18QjVHav93w.jpg)
![](https://framerusercontent.com/images/Ig9tOnptISXSs0OspaqOIMsaCcU.jpg)
![](https://framerusercontent.com/images/UKOgUmlZZhaBVYnGPhDWFtA52vk.jpg)
![](https://framerusercontent.com/images/iyRKRUmDUJoAZsbwndizLwU.jpg)
![](https://framerusercontent.com/images/URp4y22tFmSpHdUGS7mKJOgGlBw.jpg)
![](https://framerusercontent.com/images/OkKMciYDEgBoOD3QB8wcPwV3MdY.png)
15:14:50
, New York City
Up Next
Up Next
Scroll Down
Up Next
Plastik Magazine
![](https://framerusercontent.com/images/4Sg2YW4aAl0cluGNpwA4owPT5nE.jpg)
Plastik Magazine
Brand Identity
Plastik, the renowned Lebanese magazine founded in 2009 by Eli Rezkallah, faced a branding challenge. The brand encompasses several distinct entities—Studios, Magazine, Gallery, and Shop—each with its own visual identity. The need was clear: unify these entities while modernizing and simplifying the overall visual brand to ensure Plastik's offerings not only resonate but also stand out in a competitive newsstand environment.
In response, I played a key role in a project led by YummyColours to create a cohesive world that encapsulated all Plastik brands. We developed a flexible system that balanced structure with playfulness, using modular designs that allow for diverse icon treatments and vibrant color combinations. Each Plastik sub-brand was assigned a specific color to enhance its recognizability. Additionally, we modernized the brand with a simpler, clearer font in lowercase to maintain Plastik’s friendly and approachable vibe. This strategic redesign effectively unified Plastik’s diverse offerings, allowing their work to shine brightly in a crowded market.
![](https://framerusercontent.com/images/Oixu0B49gGg4htKLd0c8E05YRvk.gif)
![](https://framerusercontent.com/images/hqLN5mM71IONnzjFkoU0eOPzqo.jpg)
![](https://framerusercontent.com/images/dck2bTgBwCTjQRHsYYMoM7iT8gA.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/S6vjaHmeNwanMY3BaXNDKW9yeFU.jpg)
![](https://framerusercontent.com/images/lhNyX8GkW1cDyrPynUmM5QOldE4.jpg)
![](https://framerusercontent.com/images/erwMNWWpQ6i6c0vUci5iVuWIABc.gif)
![](https://framerusercontent.com/images/Z3olk3zmWn07Y292jI9WbNIY.jpg)
![](https://framerusercontent.com/images/3KPkOniVaSHdQBa18QjVHav93w.jpg)
![](https://framerusercontent.com/images/Ig9tOnptISXSs0OspaqOIMsaCcU.jpg)
![](https://framerusercontent.com/images/UKOgUmlZZhaBVYnGPhDWFtA52vk.jpg)
![](https://framerusercontent.com/images/iyRKRUmDUJoAZsbwndizLwU.jpg)
![](https://framerusercontent.com/images/URp4y22tFmSpHdUGS7mKJOgGlBw.jpg)
![](https://framerusercontent.com/images/OkKMciYDEgBoOD3QB8wcPwV3MdY.png)