15:14:49
, New York City
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Aerosoles
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.
15:14:50
, New York City
Up Next
Up Next
Aerosoles
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.
15:14:50
, New York City
Up Next
Up Next
Scroll Down
Up Next
Aerosoles
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.