15:14:49
, New York City
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Aerosoles
![](https://framerusercontent.com/images/pUOZQyD0CRoMIubttXKEwbLr5aQ.jpg)
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/qXx1AA22bX6l5nljElZLinwScI.jpg)
![](https://framerusercontent.com/images/BslUCtKlHyIkHzkx63R3sx4ZbOU.jpg)
![](https://framerusercontent.com/images/ae3MZgyhzYeGvyowKq7gQHFGX8.gif)
![](https://framerusercontent.com/images/4cVDgJ37ResH6pMVul4ndW46A.png)
![](https://framerusercontent.com/images/pQpMRBh1GClb96K6PxSB8BDDEc.png)
![](https://framerusercontent.com/images/kTZpPlSEF81q1vAXjWrnSVs1oIk.webp)
![](https://framerusercontent.com/images/FmFP1cMHSgcBCJFxxlTWT98NE.webp)
![](https://framerusercontent.com/images/cXNtDXroACXlpz8hadevv7cQKY.webp)
![](https://framerusercontent.com/images/Kgrqpnetxuh12PWM1YanSTxXl8.png)
![](https://framerusercontent.com/images/ARl2IPVjIxgonJLRfZJUOKKDnw.jpg)
![](https://framerusercontent.com/images/hULMiKn2QjH1sEjqZleRRuq0UYo.png)
![](https://framerusercontent.com/images/bv0AG3VkKXv7ZIHlhleTiIMnIU.jpg)
15:14:50
, New York City
Up Next
Up Next
Aerosoles
![](https://framerusercontent.com/images/pUOZQyD0CRoMIubttXKEwbLr5aQ.jpg)
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/qXx1AA22bX6l5nljElZLinwScI.jpg)
![](https://framerusercontent.com/images/BslUCtKlHyIkHzkx63R3sx4ZbOU.jpg)
![](https://framerusercontent.com/images/ae3MZgyhzYeGvyowKq7gQHFGX8.gif)
![](https://framerusercontent.com/images/4cVDgJ37ResH6pMVul4ndW46A.png)
![](https://framerusercontent.com/images/pQpMRBh1GClb96K6PxSB8BDDEc.png)
![](https://framerusercontent.com/images/kTZpPlSEF81q1vAXjWrnSVs1oIk.webp)
![](https://framerusercontent.com/images/FmFP1cMHSgcBCJFxxlTWT98NE.webp)
![](https://framerusercontent.com/images/cXNtDXroACXlpz8hadevv7cQKY.webp)
![](https://framerusercontent.com/images/Kgrqpnetxuh12PWM1YanSTxXl8.png)
![](https://framerusercontent.com/images/ARl2IPVjIxgonJLRfZJUOKKDnw.jpg)
![](https://framerusercontent.com/images/hULMiKn2QjH1sEjqZleRRuq0UYo.png)
![](https://framerusercontent.com/images/bv0AG3VkKXv7ZIHlhleTiIMnIU.jpg)
15:14:50
, New York City
Up Next
Up Next
Scroll Down
Up Next
Aerosoles
![](https://framerusercontent.com/images/pUOZQyD0CRoMIubttXKEwbLr5aQ.jpg)
Aerosoles
Creative Direction
In the project to rebrand Aerosoles, the studio I was working with at the time focused on transitioning the brand from a physical store-centric model to a digital-first strategy. The goal was to cater to a digitally savvy consumer base while maintaining strong ties with existing customers. By deeply understanding consumer lifestyles and needs, the team I worked with (Yummy Colours) crafted a strategy that refreshed Aerosoles' visual identity and editorial direction, positioning the brand as a companion in the consumer’s journey toward success. The new brand narrative highlighted real consumer stories, emphasizing the brand's evolution into a stylish, contemporary, and consumer-focused entity.
In my role, I assisted in developing marketing materials for retail activations and visual merchandising that aligned with the new brand strategy. By creating compelling marketing collateral and a consistent visual merchandising approach, I helped bridge the gap between traditional and digital branding, supporting the "Show Up" campaign.
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/S9IvIJw7KvmifA9chIMu5dVt5jM.jpg)
![](https://framerusercontent.com/images/qXx1AA22bX6l5nljElZLinwScI.jpg)
![](https://framerusercontent.com/images/BslUCtKlHyIkHzkx63R3sx4ZbOU.jpg)
![](https://framerusercontent.com/images/ae3MZgyhzYeGvyowKq7gQHFGX8.gif)
![](https://framerusercontent.com/images/4cVDgJ37ResH6pMVul4ndW46A.png)
![](https://framerusercontent.com/images/pQpMRBh1GClb96K6PxSB8BDDEc.png)
![](https://framerusercontent.com/images/kTZpPlSEF81q1vAXjWrnSVs1oIk.webp)
![](https://framerusercontent.com/images/FmFP1cMHSgcBCJFxxlTWT98NE.webp)
![](https://framerusercontent.com/images/cXNtDXroACXlpz8hadevv7cQKY.webp)
![](https://framerusercontent.com/images/Kgrqpnetxuh12PWM1YanSTxXl8.png)
![](https://framerusercontent.com/images/ARl2IPVjIxgonJLRfZJUOKKDnw.jpg)
![](https://framerusercontent.com/images/hULMiKn2QjH1sEjqZleRRuq0UYo.png)
![](https://framerusercontent.com/images/bv0AG3VkKXv7ZIHlhleTiIMnIU.jpg)